Light bulb conspirancy

In this movie they talk about the history of planned obsolescence; how it started and evolved throughout the years. This idea of planned obsolescence got created in order to improve the economy in the economic crisis. With products that did not lasted for ever money will constantly circulate the market, which will cause the rising of new companies and the creation of more jobs for the citizens. The first planned obsolensence created in the system consisted on giving the products a determined lifetime, so that after some time of using it it will damage making the people go buy a new one. The first victims of obsolescence were the light bulbs. Companies started decreasing and decreasing their "life time" until they reached the 1000 hour usage. Either ways this idea was rejected by society and companies stopped producing this kind of products. With the fall of this kind of planned obsolescence another one rose in the market.

The new planned obsolescence consisted in making a lightly different product and making the people desire it. Every once in a while the companies manufactured a new product slightly different tithe others and advertise it in order to make the citizens give away shatter had nada quire the new one.
The greatest example of this kind of planned obsolescence is the apple industry. They take out new phones, iPods, ect. to the market  and make small changes in them in order to make the products see new. In the modern society you can buy a new thing today that can become old tomorrow.